Louis Potts Marketing

A social media and digital marketing freelancer specialising in organic and paid digital strategies to drive medium to long-term growth

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About me

Hey! I’m Louis, a social media and digital marketing specialist. I help brands show up, stand out, and sell more through a mix of organic social, paid social ads, branding, and the occasional late-night Canva masterpiece.Over the past few years, I’ve grown Instagram followings by nearly 300%, led an organic social rebrand campaign that drove 21x more traffic, and delivered social ads with conversion costs as low as £0.08 / $0.11.So if you’re after scroll-stopping content and high-performing campaigns, without the fluff, I’d love to chat!

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Organic Social

Paid Social

Content Creation

Branding

Why work with me?

In a world full of AI-powered promises and automations, I take a more human approach.At Louis Potts Marketing, I don’t just churn out content or chase short-term wins. I become a genuine extension of your team—committed to understanding your brand, your industry, and your goals so we can build something that actually lasts. I stay on top of the latest digital trends and tools, but I don’t rely on AI to do the heavy lifting because I believe creativity, context, and connection come from real people. Every strategy I build is tailored to your needs, with flexible pricing and a results-first mindset.If you're looking for a partner who’s easy to work with, plugged into what’s next, and serious about meaningful growth—get in touch!

My story

I’m Louis—a freelance digital marketer who made the leap from in-house to freelance life, not just for the flexibility, but to do better work with brands I grow to genuinely care about. My background spans 9 years of both academic training and hands-on experience, with a mix of creativity and data-led thinking that’s been part of me since day one. I don’t box myself into one niche or industry, as I love learning about new businesses, industries, audiences, and what makes them tick.As a freelancer, I work as if I’m part of your in-house team. I’m here to collaborate and work towards your goals, not count the minutes. I’m proud to say clients come to me not just for the results—though I do obsess over getting better and better—but because I’m easy to work with, honest in every meeting, and focused on meaningful, long-term growth, not short-term vanity metrics. I pride myself on producing high-quality work, whether it’s for my own brand or a client I've just met.My goal? To become one of the best and most trusted digital marketing freelancers out there while partnering with people who are passionate, ambitious, and maybe even a little fun. Who said to not do business with friends?In my personal life, you could find me exploring magnificent landscapes, gliding around the tennis court, or simply enjoying time with family and friends.

Always
Authentic

I’ll always give you the real picture—no sugarcoating, no fluff—just clear insights, even when it’s tough.

Growth
Driven

Every strategy I build is rooted in medium to long-term growth. I focus on real results that move the needle.

Quality Collaboration

I treat your brand like it’s my own—working closely with you to deliver high-quality work.